Battle of the Aveda Styling Foams
Aveda has launched two new styling foams that are changing the styling game as we know it. These two new products are a great addition to the previous styling foams on the market so here are our thoughts on the entire line up!
Old faithful and a long running Aveda all-star product, phomollient is many people’s go to styling foam. The formula creates weightless body and volume on fine to medium hair. Air-infused technology transforms a liquid into a foam without hydrocarbon propellants, good for your hair and the environment! So simple to use, pump 3–5 times into hands and emulsify. Then distribute evenly through damp hair and blow-dry to your desired style.
One of the new foams, Invati Advanced Thickening Foam instantly plumps each individual hair strand for thicker, fuller and more voluminous hair from roots to ends, that lasts all day. It will add flexible hold and shine while it fights frizz and protects from blow drying. A real power horse. Again, do not shake but pump two to three pumps of this product into your palm and emulsify. You’ll want to distribute the product evenly from roots to ends and blow-dry to your desired style.
A left turn from the two previous styling products, Foam reset™ rinseless hydrating hair cleanser is a multi-benefit scalp and hair leave-in treatment product that cleanses and hydrates hair, tames frizz, and refreshes and cools the scalp. You can apply this product with your hands or directly onto the scalp but make sure you start with completely dry hair. You’re going to apply as much product as needed, focus at the root and then restyle as desired!
This is a one of a kind product! The nutrient-rich styling foam hydrates, adds natural shine and delivers flake-free soft hold for visibly healthy hair. This of it as a stylist product that not only holds your style but give you lasting moisture control. Again, do not shake but apply evenly through damp hair. Then you can either air dry, blow dry, diffuse or sit under dryer until dry to set.
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